Field guide
Fix what keeps customers and search engines from finding you.
59 practical guides, organized around real site problems: local search, speed, trust, conversion, accessibility, security, and AI readability.
Scan your site firstStart with the outcome
Four connected paths through the library.
Managed website foundations
Build a crawlable, secure, accessible, fast website and keep its technical foundations from drifting.
Explore topicLocal business visibility
Make accurate business facts, locations, services, and public profiles discoverable in local search.
Explore topicPublic information accuracy
Keep the facts customers and search systems rely on consistent, reviewable, and current.
Explore topicWebsite demand and conversion
Connect useful content, clear services, measurement, and calls to action to a real customer decision.
Explore topicAI Visibility
5 guides
How to Make Your Website Readable by AI Assistants
AI search still depends on crawlable, useful, trustworthy pages. Make the important facts explicit without chasing unsupported AEO tricks.
How to Add LocalBusiness Schema to Your Website
LocalBusiness schema is a structured description of your public business facts. Here is how to add it accurately and validate it.
How to Add FAQ Schema Without Overstating Its SEO Value
Google limits FAQ rich results for most sites. Use FAQ schema only for visible questions and do not treat it as an AI-ranking shortcut.
How to Add Review and Rating Schema for Star Ratings in Search
Eligible review schema can support search snippets, but self-serving business ratings do not qualify. Add it only where the rules allow.
How to Add Product and Service Schema to Your Website
Product and service schema can clarify what you offer. Learn where search features apply and how to keep markup matched to the page.
Technical SEO
6 guides
How to Add an XML Sitemap So Google Can Find Every Page
An XML sitemap is a map of your site handed straight to search engines. Here is how to create one, point Google at it, and confirm your pages are getting indexed.
How to Fix Your robots.txt So You Don't Accidentally Block Google
One stray line in robots.txt can hide your entire site from search. Here is how to read the file, fix the dangerous mistakes, and keep crawlers focused.
How to Find and Fix Broken Links on Your Website
Broken links frustrate visitors and tell Google your site is neglected. Here is how to find every dead link and fix it the right way.
How to Fix Canonical URL Issues and Avoid Duplicate Content
Canonical tags tell Google which version of a page is the real one. Get them wrong and you split your rankings or de-index good pages. Here is how to fix them.
How to Fix Redirect Chains and Loops That Slow Your Site
Redirect chains add hops that slow every page load; loops trap visitors entirely. Here is how to find them and collapse them to single, clean redirects.
How to Fix Soft 404 Errors and Save Your Crawl Budget
A soft 404 is a page that says 'not found' but reports success to Google. That mixed signal wastes crawl budget. Here is how to clean them up.
Security
2 guides
How to Add SSL (HTTPS) and Stop Browsers Calling Your Site 'Not Secure'
HTTPS is the baseline for trust, rankings, and modern browsers. Here is how to get a free certificate, force the secure version, and clear the warnings.
How to Add Security Headers to Protect Your Website and Visitors
Security headers are a few lines of configuration that block clickjacking, MIME sniffing, and script injection. Here is which ones to add and how.
Mobile
1 guide
Accessibility
12 guides
How to Write Image Alt Text That Helps Accessibility and SEO
Alt text describes your images to screen readers and search engines. Missing or vague alt text shuts out visitors and wastes ranking signals. Here is how to do it well.
How to Add Form Labels So Everyone Can Use Your Forms
Unlabeled form fields are invisible to screen readers and confusing for everyone. Here is how to label inputs properly so your forms actually convert.
How to Give Icon Buttons Accessible Names
Icon-only buttons like the hamburger menu, close X, and search magnifier announce as just 'button' to screen readers. Here is how to name them properly.
How to Write Link Text That Tells People Where They're Going
'Click here' and 'read more' are useless to screen readers and weak for SEO. Here is how to write descriptive links that help everyone.
How to Fix Low Colour Contrast So Your Text Is Readable
Light grey text on a white background looks elegant and reads terribly. Here is how to hit the contrast ratios that keep your text legible for everyone.
How to Fix Heading Structure for Accessibility and SEO
Headings are the outline of your page. Skipped levels and multiple H1s confuse screen readers and search engines alike. Here is how to get the hierarchy right.
How to Set the Language Attribute on Your Website
A single missing attribute can make screen readers mispronounce your whole site. Here is the two-minute fix that tells browsers what language your pages are in.
How to Add Titles to Embedded Maps, Videos, and Forms
Embedded content like maps and videos sits in iframes. Without a title, screen-reader users have no idea what they are about to enter. Here is the fix.
How to Fix Invalid ARIA Roles on Your Website
A misspelled or made-up ARIA role is silently ignored, leaving screen-reader users without the cues you meant to give them. Here is how to correct them.
How to Add a Main Landmark So Visitors Can Skip to Your Content
A main element lets screen-reader users jump straight past your header and navigation to the real content. Here is how to add it without breaking your layout.
How to Add a Skip Navigation Link for Keyboard Users
A skip link lets keyboard users bypass your menu and jump to the content. It is one of the simplest accessibility wins and it is required by WCAG. Here is how.
How to Add Proper Table Headers for Accessible Data Tables
A data table without header cells is just a stream of numbers to a screen reader. Here is how to mark up tables so the data makes sense to everyone.
Content
3 guides
How to Fix Thin Content and Build Pages That Actually Rank
Thin, shallow pages do not rank and do not convince. Here is how to find them and decide whether to expand, merge, or remove each one.
How to Fix Orphan Pages That Google Never Finds
An orphan page has no internal links pointing to it, so it rarely gets crawled or ranked. Here is how to reconnect them and recover lost traffic.
How to Improve Internal Linking So Every Page Pulls Its Weight
Internal links spread authority and guide visitors to the next step. Pages with few links are dead ends. Here is how to link your site like a pro.
Analytics
3 guides
How to Set Up Google Analytics 4 and Actually See Your Traffic
Without analytics you are guessing about what works. Here is how to set up GA4, confirm it is tracking, and mark the actions that matter.
How to Set Up Google Search Console and Watch Your Search Traffic
Search Console is the free dashboard that shows how Google sees your site. Here is how to set it up, verify it, and use it to catch problems early.
How to Track Conversions in Google Analytics 4
Counting visitors is not enough. You need to know who books, calls, or buys. Here is how to set up conversion tracking with GA4 key events.
Local SEO
10 guides
How to Claim Your Google Business Profile (Step by Step)
An unclaimed listing means anyone can edit your business info and you miss out on reviews, posts, and Maps visibility. Here is how to claim and verify it.
How to Complete Your Google Business Profile for More Local Visibility
A fully filled-out profile ranks better and earns more clicks. Here is exactly which fields to complete and how to write them.
How to Recover a Suspended Google Business Profile
A suspended profile disappears from Search and Maps. Here is how to find the cause, fix the violation, and file a reinstatement appeal.
How to Add Photos to Your Google Business Profile (and Why It Drives Calls)
Businesses with lots of quality photos get dramatically more calls and direction requests. Here is what to upload and how to keep it fresh.
How to Use Google Business Profile Posts to Stay Visible Locally
Posts keep your profile active, surface offers and events in local results, and signal to Google that your business is engaged. Here is how to run them.
How to Build Local Citations and Directory Listings
Consistent mentions of your name, address, and phone across the web are a top local ranking factor. Here is how to build and maintain them.
How to Fix NAP Inconsistencies Across the Web
When your name, address, or phone differs across listings, Google loses confidence and ranks you lower. Here is how to audit and fix it everywhere.
How to Create Location Pages That Rank in Local Search
Service-area and multi-location businesses need a dedicated page per area. Here is how to build pages that rank instead of looking like thin duplicates.
How to Define Service Areas for a Mobile or Service-Area Business
If you travel to customers, you need to tell Google exactly where you work. Here is how to set service areas so you rank across your whole territory.
How to Improve Your Local Search Visibility: The Complete Playbook
Not showing up when locals search for your service? This is the end-to-end local SEO playbook that gets you into the map pack and local results.
Performance
7 guides
How to Fix a Slow Largest Contentful Paint (LCP)
LCP measures how fast your main content loads. Under 2.5 seconds is the target. Here is how to find what is slow and fix it.
How to Optimize Images for a Faster Website
Large images are the number one cause of slow sites. Here is how to cut image weight by 60 to 80 percent without visible quality loss.
How to Fix Cumulative Layout Shift (CLS) on Your Website
CLS measures how much your page jumps around while loading. Under 0.1 is the target. Here is how to stop the shifting.
How to Improve Interaction to Next Paint (INP) and Make Your Site Feel Faster
INP measures how quickly your site responds to taps and clicks. Under 200ms is the target. Here is how to fix a sluggish-feeling site.
How to Fix Render-Blocking Resources and Speed Up First Paint
Render-blocking CSS and JavaScript stop your page from showing anything until they finish loading. Here is how to unblock the first paint.
How to Test and Fix Mobile Usability Issues on Your Website
Most searches happen on mobile. Tiny tap targets, small text, and horizontal scroll quietly cost you customers. Here is how to find and fix them.
How to Fix Intrusive Popups That Hurt Your Mobile Rankings
Full-screen popups that block content can get you penalized in mobile search. Here is how to keep popups without breaking the experience or rankings.
Conversion
6 guides
How to Add Calls-to-Action That Turn Visitors Into Customers
Without clear CTAs, visitors who want to act cannot find a way to. Here is how to add CTAs that actually convert.
How to Add Contact Information That Builds Trust and Wins Calls
If visitors cannot easily reach you, they leave. Here is how to make your contact info visible, complete, and tappable on every page.
How to Write Title Tags and Meta Descriptions That Earn Clicks
Your title and description are your first impression in search results and drive your click-through rate. Here is how to write them well.
How to Create Service Pages That Rank for Each Service You Offer
A single page listing all your services cannot rank for each one. Here is how dedicated service pages capture more search traffic and convert.
How to Start a Blog That Brings in Search Traffic
A blog targets the questions customers search before they buy, builds authority, and feeds your other pages. Here is how to set one up right.
How to Add Social Media Links and Share Tags to Your Website
Missing social links make a business look less established and waste free exposure. Here is how to connect your site to your social presence.
Trust & Credibility
4 guides
How to Get More Google Reviews From Happy Customers
Reviews are the number one factor customers use to choose a local business. Here is a simple system to generate a steady flow of them.
How to Respond to Google Reviews (Positive and Negative)
Responding to reviews improves rankings and makes you look more trustworthy. Here is how to reply to every type of review the right way.
How to Add Trust Signals That Increase Conversions
Reviews, certifications, and credentials reduce buyer hesitation and lift conversions. Here is which trust signals to add and where.
How to Add a Privacy Policy and Legal Pages to Your Website
Missing legal pages look unprofessional and can break regulations. Here is which pages you need and how to add them properly.
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