Do I need a website or is Facebook enough?
The honest answer: it depends on how people find you. For some businesses, Facebook works fine. For most, it leaves money on the table. Here's how to decide.
What Facebook gives you.
Facebook is free, fast to set up, and reaches people who already follow you. For businesses that live on community and word of mouth (food trucks, pop-ups, event-based businesses), a Facebook page with good photos and regular posts can be enough.
What Facebook can't do.
Facebook doesn't rank in Google for "yoga studio near me." It doesn't show your class schedule in search results. It doesn't let someone book an appointment at 11 PM. It doesn't build your email list. It doesn't belong to you.
| Capability | Website | |
|---|---|---|
| Rank in Google search | ||
| Show in Google Maps | ||
| Accept online bookings | ||
| Display structured hours/services | ||
| Build an email list | ||
| Track visitor behavior | ||
| Post updates to followers | ||
| Free to set up | ||
| You own the platform | ||
| Algorithm doesn't hide your posts |
The decision framework.
Ask yourself one question: How do new customers find you?
If the answer is "word of mouth and social media," Facebook might be enough for now. If the answer includes "Google search," "Google Maps," or "they look me up online before calling," you need a website. And most businesses, when they're honest, fall into that second category.
The best answer is both. Use Facebook for community. Use your website for discovery, credibility, and conversion. They're complementary, not competing.
Both, without the work.
Strelva runs your website and keeps it synced with your social profiles. You focus on the business.
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