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SEO, websites, and what actually works.

Guides written for the salon owner with 10 minutes between clients, not the marketing team with a quarterly budget.

SEOFeatured

Small business SEO in 2026: what actually works

Forget keyword stuffing and link schemes. Local SEO in 2026 is about structured data, reviews, and being the answer Google serves. Here's the playbook.

May 8, 202612 min read
BusinessMay 2, 2026

What should a small business website cost in 2026?

DIY, freelancer, agency, or managed service. We break down what you're actually paying for at each tier and where the money goes.

8 min read
StrategyApril 25, 2026

Do I need a website or is Facebook enough?

The honest answer: it depends on how people find you. Here's a framework for deciding, with real data from local businesses who tested both.

6 min read

Glossary

SEO terms in plain English.

The jargon your agency uses to sound smart, translated into language that actually helps.

Schema markup
Code that tells Google what your page is about. For local businesses: your name, address, phone, hours, and reviews in a format search engines understand.
Core Web Vitals
Three speed metrics Google uses to rank your site: how fast it loads (LCP), how fast it responds to clicks (INP), and how much the layout shifts while loading (CLS).
E-E-A-T
Experience, Expertise, Authoritativeness, Trust. Google's framework for judging content quality. For local businesses: real reviews, real photos, real credentials.
Local pack
The map with three business listings that appears at the top of Google for local searches. Getting into the pack is the single highest-ROI SEO goal for most local businesses.
NAP consistency
Name, Address, Phone number. These must be identical everywhere your business appears online. Inconsistencies confuse Google and hurt your local rankings.
Citation
Any mention of your business name and address online. Yelp, Yellow Pages, industry directories. More consistent citations = stronger local SEO signal.

More terms added weekly. Follow the blog to learn SEO in plain English.

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